the bit where I overshare
Not your average corporate astrology buzzfeed personality quiz.
the human behind the marsupial
artist’s impression (accurate)
the credentials bit
Before any of this, I studied it properly. I hold a BSc in Psychology and Criminology and an MSc in Criminology from the University of Southampton, a Russell Group university, with First-Class marks on both dissertations.
The psychology half matters more than you might expect. A personality quiz is only ever as good as its grasp of how people actually answer questions about themselves, and that is exactly what a psychology degree spends years drilling into you. It is also, as it turns out, the reason Kwokka ended up teaching me something I was not expecting. More on that further down.
the existential bit
I’ve always had this simple, nagging attitude towards politics: we don’t value consistency in our morals and ethics anywhere near as much as we should.
Everyone has a political party they’ll defend to the death, a tribe they belong to. That loyalty, that deep-seated bias, messes with our moral compass. Suddenly, things aren’t about what’s right, but about which side you’re on. The truth is, morality isn’t a straight line. It’s a convoluted, tangled mess that is often inconsistent and irrational.
So, how are we supposed to be thoughtful, logical human beings if our actions don’t even line up with our own fundamental beliefs? How can we be consistent if we have no real clue what our own philosophies, ideologies, and ethics actually are?
That’s the question that led to Kwokka.
the mythos
You are hiking in the woods. Suddenly, you spot a kid drowning in a lake. You rush to the water, eager to save this poor child’s life. But, you stop. You have your new £200 Nike P-6000 shoes on, they are going to be damaged permanently. Now, this is where most people will sacrifice their new shoes to save the kids life, but the philosopher Peter Singer contests this. Why do we sacrifice £200 due to the sheer proximity of the suffering when we could theoretically save the lives of 10 children in Africa with that £200? Why buy the shoes at all when that money could provide hundreds of malaria nets? Why bother spending hundreds of pounds a year shaving your face when you could just grow a beard? Well, what is my answer I hear you ask? Idk lol, I’m not a philosopher. However, I do believe these are the kind of ethical dilemmas that can help us mould our morals and ethics in an introspective way more effectively.
The philosophies incorporated into the quiz are not really contesting with each other, this is not the Myers-Briggs personality test, it is not divisive, placing you in binary categories. Personality is malleable, it fluctuates depending on your environment, it can be nurtured. Your philosophy, however, is rigid. It is your belief system that navigates you through life, it is the moral compass that guides your decision making, it should be consistent in every motion. The pseudoscience behind the 16 personalities, if anything, divides us more than unites us. This is a platform for us to come together and learn about our own belief systems, to challenge our own biases, to help us identify patterns of behaviour we may have been turning a blind eye to for years and years. It is a mirror, not one that tells you you’re the fairest of them all, but one that challenges the contradictions you might be turning a blind eye to.
This website came to fruition through my own introspection researching thought experiments and ethical dilemmas, stemming from the idea that our education systems are archaic and redundant in the strange AI dystopia we are living in currently. A humanities degree has been proven in studies to improve critical thinking skills far more effectively than any other degree. Hopefully, this website can have a similar impact on society.
the build log
01 Jan 2026, 1:34pm
Project started. New year, new personality quiz about the fundamental nature of human morality. As you do.
~165 hours later
Every. Single. Day. Researching philosophy, writing quiz questions, debugging CSS at 2am, arguing with myself about whether a Nihilists spirit animal is a jellyfish.
24 Apr 2026, 4:03am
Finished. Too invested in completing it to fall asleep.
the plot twist
Once real people started taking it, the results did something I had not planned for. They skewed hard toward the most flattering thinker types, a textbook live demonstration of social desirability bias: the well-documented tendency to answer as the person you would like to be rather than the person you actually are, even alone on your phone with nobody watching. I wrote the whole thing up here: I Built An Entire Website To Prove A Point About A Psychology Theory. It quietly turned Kwokka into the one thing I always wanted it to be: a genuine mirror.
the anti-scam scam
Most platforms treat you like a Pavlovian dog, dangling a “free” ebook or a digital badge to trick you into donating. Reciprocity: the psychological sleight of hand that makes you spend 30 quid on bath bombs and candles at a Christmas market just because you had a free cheese sample.
Here is the fix. This is a strictly one-way transaction: you send us money, and you receive absolutely, categorically nothing in return. A blunt, friction-heavy exercise designed to break your biological itch for a “treat” and build the rare muscle of pure, unrewarded giving.
What you get: absolutely nothing 🙂On a real one, thank you for any donations. I will use them to do everything I can to make the site bigger, better, and more valuable than ever before.
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